{"id":7398,"date":"2026-05-16T17:38:11","date_gmt":"2026-05-16T09:38:11","guid":{"rendered":"https:\/\/moresourcing.com\/microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization\/"},"modified":"2026-05-16T17:38:11","modified_gmt":"2026-05-16T09:38:11","slug":"microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh_tw\/microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization\/","title":{"rendered":"\u5fae\u8edf\u5728\u5176\u92b7\u552e\u7d44\u7e54\u4e2d\u63a1\u7528\u548c\u64f4\u5c55\u4eba\u5de5\u667a\u6167\u7684\u8def\u5f91"},"content":{"rendered":"<p><\/p>\n<div id=\"transcript-section\">\n        <!-- let's remove the TRANSCRIPT header --><\/p>\n<p>BRIAN KENNY\uff1a\u5982\u4f55\u8b93\u6578\u4ee5\u842c\u8a08\u7684\u54e1\u5de5\u5f9e\u6839\u672c\u4e0a\u6539\u8b8a\u4ed6\u5011\u7684\u5de5\u4f5c\u65b9\u5f0f\uff1f\u4eca\u5929\u7684\u6848\u4f8b\u7814\u7a76\u4e86\u4e00\u500b\u5168\u7403\u92b7\u552e\u7d44\u7e54\uff0c\u8a72\u7d44\u7e54\u63a8\u51fa\u4e86\u5f37\u5927\u7684\u4eba\u5de5\u667a\u6167\u52a9\u624b\uff0c\u7121\u7e2b\u5d4c\u5165\u5230\u65e5\u5e38\u5de5\u5177\u4e2d\u3002\u5728\u65e9\u671f\uff0c\u4eba\u5011\u7684\u8208\u596e\u7a0b\u5ea6\u5f88\u9ad8\uff0c\u4f46\u7576\u54e1\u5de5\u4e0d\u77e5\u9053\u5982\u4f55\u5728\u5be6\u8e10\u4e2d\u4f7f\u7528\u8a72\u5de5\u5177\u4e26\u611f\u5230\u6cae\u55aa\u6642\uff0c\u63a1\u7528\u5c31\u6703\u505c\u6eef\u4e0d\u524d\u3002\u8a72\u7d44\u7e54\u5617\u8a66\u4e86\u65b0\u7684\u65b9\u6cd5\u4f86\u63a8\u52d5\u4ee5\u63a1\u7528\u70ba\u91cd\u9ede\u7684\u57f9\u8a13\u3001\u540c\u5115\u652f\u6301\u548c\u7fd2\u6163\u57f9\u990a\uff0c\u6700\u7d42\u6539\u8b8a\u92b7\u552e\u5718\u968a\u7684\u904b\u4f5c\u65b9\u5f0f\u548c\u5275\u9020\u50f9\u503c\u7684\u65b9\u5f0f\u3002\u4f46\u5c31\u5728\u53d6\u5f97\u9032\u5c55\u7684\u540c\u6642\uff0c\u65b0\u7684\u6311\u6230\u4e5f\u51fa\u73fe\u4e86\u3002\u4e0b\u4e00\u4ee3\u4eba\u5de5\u667a\u6167\u4e0d\u50c5\u80fd\u63d0\u4f9b\u5e6b\u52a9\uff0c\u9084\u80fd\u767c\u63ee\u4f5c\u7528\u3002\u81ea\u4e3b\u4ee3\u7406\u958b\u59cb\u8655\u7406\u5ba2\u6236\u4ea4\u4e92\uff0c\u63d0\u51fa\u6709\u95dc\u4fe1\u4efb\u3001\u63a7\u5236\u548c\u5de5\u4f5c\u672c\u8eab\u7684\u672a\u4f86\u7684\u66f4\u6df1\u5c64\u554f\u984c\u3002\u9019\u662f\u4e00\u500b\u95dc\u65bc\u64f4\u5c55\u4eba\u5de5\u667a\u6167\u548c\u4f7f\u5176\u9ecf\u6027\u6240\u9700\u7684\u4eba\u985e\u7cfb\u7d71\u7684\u6545\u4e8b\u3002<\/p>\n<p>\u4eca\u5929\u5728 Cold Call \u4e2d\uff0c\u6211\u5011\u5c07\u8207 Iav Bojinov \u6559\u6388\u548c\u5f35\u9806\u5143\u6559\u6388\u8a0e\u8ad6\u6848\u4f8b\u300c\u5fae\u8edf\u5ba2\u6236\u548c\u5408\u4f5c\u5925\u4f34\u89e3\u6c7a\u65b9\u6848\uff0c\u526f\u99d5\u99db\u7684\u90e8\u7f72\u300d\u3002\u6211\u662f\u4f60\u5011\u7684\u4e3b\u6301\u4eba\u5e03\u840a\u6069\u80af\u5c3c (Brian Kenny)\uff0c\u4f60\u5011\u6b63\u5728\u6536\u807d HBR \u64ad\u5ba2\u7db2\u7d61\u4e0a\u7684 Cold Call\u3002<\/p>\n<p>BRIAN KENNY\uff1aIav Bojinov \u7684\u7814\u7a76\u8457\u773c\u65bc\u4eba\u5de5\u667a\u6167\u7522\u54c1\u7684\u958b\u767c\u548c\u6574\u5408\u5230\u73fe\u5be6\u4e16\u754c\u7684\u904e\u7a0b\u3002\u60a8\u662f\u56de\u982d\u5ba2\u3002\u6b61\u8fce\u56de\u4f86\uff0c\u4f0a\u592b\u3002<\/p>\n<p>\u4f0a\u4e9e\u592b\u00b7\u535a\u5409\u8afe\u592b\uff1a 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BOJINOV\uff1a\u56e0\u70ba\u4ed6\u5011\u53ef\u80fd\u64c1\u6709\u6240\u6709\u7684\u5feb\u6377\u65b9\u5f0f\uff0c\u6240\u4ee5\u4ed6\u5011\u77e5\u9053\u4e00\u5207\uff0c\u5982\u4f55\u5b8c\u7f8e\u5730\u4f7f\u7528\u6bcf\u500b\u7cfb\u7d71\u3002\u7576\u4f60\u7d66\u4ed6\u5011\u9019\u500b\u65b0\u7cfb\u7d71\u6642\uff0c\u5b83\u5f88\u5f37\u5927\uff0c\u4f46\u5728\u7576\u6642\uff0c\u9019\u662f Copilot 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KENNY\uff1a\u5f9e\u6211\u5728\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u7d93\u9a57\u4f86\u770b\uff0cIav\uff0c\u4f60\u53c3\u52a0\u4e86\u4e00\u500b\u6211\u5011\u7a31\u4e4b\u70ba\u4eba\u5de5\u667a\u6167\u5b78\u9662\u7684\u9805\u76ee\uff0c\u9019\u662f\u6211\u5011\u6b63\u5728\u6574\u500b\u5b78\u6821\u63a8\u51fa\u7684\u9805\u76ee\u3002\u592a\u68d2\u4e86\u3002\u6211\u5011\u6b63\u5728\u8b93 2,000 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Iav\uff0c\u60a8\u65e9\u4e9b\u6642\u5019\u5728\u9019\u88e1\u8207\u6211 Pernod \u8a0e\u8ad6\u4e86\u4ed6\u5011\u5982\u4f55\u5728\u7d44\u7e54\u5167\u63a1\u7528\u4eba\u5de5\u667a\u6167\u7684\u6848\u4f8b\u3002\u6211\u5011\u8a0e\u8ad6\u4e86\u5f88\u591a\u95dc\u65bc\u92b7\u552e\u4eba\u54e1\u5fc3\u614b\u7684\u554f\u984c\uff0c\u5c0d\u55ce\uff1f\u92b7\u552e\u4eba\u54e1\u975e\u5e38\u6ce8\u91cd\u95dc\u4fc2\u3002\u4ed6\u5011\u91cd\u8996\u9019\u4e9b\u95dc\u4fc2\u3002\u4ed6\u5011\u7dca\u7dca\u5730\u6293\u4f4f\u5b83\u5011\uff0c\u5c0d\u55ce\uff1f\u6211\u60f3\u8ac7\u8ac7\u5fae\u8edf\u6b63\u5728\u767c\u751f\u7684\u5411\u4ee3\u7406\u4eba\u5de5\u667a\u6167\u7684\u8f49\u8b8a\uff0c\u4ee5\u53ca\u92b7\u552e\u4eba\u54e1\u5728\u770b\u5230\u9019\u7a2e\u8f49\u8b8a\u9032\u5165\u4ed6\u5011\u7684\u9818\u57df\u6642\u53ef\u80fd\u6703\u7522\u751f\u7684\u4e00\u4e9b\u6050\u61fc\u548c\u64d4\u6182\u3002<\/p>\n<p>IAV BOJINOV\uff1a 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BOJINOV\uff1a\u9019\u662f\u81ea\u52a9\u670d\u52d9\u3002\u6240\u4ee5\u6211\u5011\u7684\u60f3\u6cd5\u662f\uff0c\u9019\u57fa\u672c\u4e0a\u53ef\u4ee5\u9032\u5165\u9019\u500b\u7a7a\u767d\u5340\u57df\uff0c\u4e00\u500b\u4ed6\u5011\u6c92\u6709\u8986\u84cb\u7684\u5730\u65b9\u2014\u2014<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u6240\u4ee5\u4ed6\u5011\u6c92\u6709\u5a01\u8105\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u4ed6\u5011\u6c92\u6709\u5a01\u8105\u4ed6\u5011\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u662f\u7684\uff0c\u4f01\u696d\u92b7\u552e\u4eba\u54e1\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u6211\u5011\u7559\u4e0b\u9019\u500b\u975e\u5e38\u6709\u8da3\u7684\u554f\u984c\uff0c\u90a3\u5c31\u662f\uff0c\u300c\u55ef\uff0c\u9019\u5728\u65e9\u671f\u7684\u8a66\u9ede\u548c\u5be6\u9a57\u4e2d\u975e\u5e38\u6210\u529f\u3002\u300d\u73fe\u5728\u4f60\u7528\u9019\u4e9b\u4ee3\u7406\u5546\u505a\u4ec0\u9ebc\uff1f\u60a8\u662f\u5426\u958b\u59cb\u64f4\u5927\u4ed6\u5011\u7684\u7bc4\u570d\u548c\u5ee3\u5ea6\u4e26\u958b\u59cb\u70ba\u4ed6\u5011\u63d0\u4f9b\u771f\u6b63\u7684\u5ba2\u6236\u3001\u771f\u6b63\u7684\u4f01\u696d\u5ba2\u6236\u9032\u884c\u4e92\u52d5\uff1f\u8ab0\u4f86\u7ba1\u7406\u9019\u4e9b\uff1f\u4ed6\u5011\u662f\u5426\u4ecd\u7531\u6838\u5fc3\u4ee3\u7406\u4eba\u7ba1\u7406\u5718\u968a\u96c6\u4e2d\u7ba1\u7406\uff1f\u6216\u8005\u60a8\u6388\u6b0a\u92b7\u552e\u5c08\u696d\u4eba\u54e1\u5be6\u969b\u90e8\u7f72\u81ea\u5df1\u7684\u500b\u4eba\u4ee3\u7406\u53bb\u8207\u81ea\u5df1\u7684\u500b\u4eba\u5ba2\u6236\u4e92\u52d5\uff0c\u5c0d\u5427\uff1f<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u9019\u807d\u8d77\u4f86\u5f88\u53ef\u6015\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u55ef\uff0c\u9019\u5f88\u53ef\u6015\uff0c\u4f46\u9019\u5c0d\u4ed6\u5011\u4f86\u8aaa\u4e5f\u662f\u4e00\u500b\u5de8\u5927\u7684\u6a5f\u6703\uff0c\u56e0\u70ba\u4ed6\u5011\u4e86\u89e3\u81ea\u5df1\u7684\u5ba2\u6236\uff0c\u800c\u4e14\u4ed6\u5011\u77e5\u9053\uff0c\u5982\u679c\u51fa\u73fe\u4e00\u500b\u5feb\u901f\u554f\u984c\uff0c\u800c\u5ba2\u6236\u5be6\u969b\u4e0a\u9700\u8981\u62ff\u8d77\u96fb\u8a71\u4e26\u8207\u771f\u4eba\u4ea4\u8ac7\uff0c\u90a3\u9ebc\u4ed6\u5011\u7684\u5ba2\u6236\u6703\u63a5\u53d7\u4ee3\u7406\u7684\u5373\u6642\u7b54\u590d\u3002\u56e0\u6b64\uff0c\u9019\u5c31\u662f\u6211\u5011\u5728\u6848\u4ef6\u4e2d\u7559\u4e0b\u7684\u554f\u984c\uff0c\u90a3\u5c31\u662f\u7279\u5de5\u5df2\u7d93\u51fa\u5c40\u4e86\uff0c\u4ed6\u5011\u53ef\u4ee5\u505a\u51fa\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u4e8b\u60c5\u3002\u4f60\u5982\u4f55\u7ba1\u7406\u5b83\u5011\uff1f\u8ab0\u958b\u767c\u5b83\u5011\uff1f\u4f60\u5982\u4f55\u6aa2\u67e5\u4ed6\u5011\u662f\u5426\u505a\u5f97\u5f88\u597d\uff1f\u5982\u4f55\u5927\u898f\u6a21\u90e8\u7f72\u5b83\u5011\uff1f<\/p>\n<p>BRIAN KENNY\uff1a\u597d\u5427\uff0c\u8b93\u6211\u5011\u7a0d\u5fae\u63a2\u8a0e\u4e00\u4e0b\u5176\u4e2d\u7684\u4e00\u4e9b\u3002\u821c\u6e90\uff1a\u60a8\u5982\u4f55\u770b\u5f85\u81ea\u52d5\u5316\u7ba1\u7406\u5982\u6b64\u8a3b\u91cd\u95dc\u4fc2\u7684\u4e8b\u7269\u7684\u53ef\u80fd\u6027\u548c\u9650\u5236\u4ee5\u53ca\u95dc\u4fc2\u4e2d\u7684\u7d30\u5fae\u5dee\u5225\u3002\u4f5c\u70ba\u4e00\u540d\u92b7\u552e\u4eba\u54e1\uff0c\u6211\u60f3\uff0c\u300c\u563f\uff0c\u6211\u771f\u7684\u8a8d\u8b58\u9019\u500b\u5ba2\u6236\u3002\u6211\u77e5\u9053\u4ed6\u662f\u5bb6\u4eba\u3002\u6211\u4e86\u89e3\u9019\u500b\u4eba\u7684\u4e00\u5207\u3002\u300d\u60a8\u80fd\u8b93\u81ea\u52d5\u5316\u4ee3\u7406\u5177\u6709\u76f8\u540c\u7684\u7406\u89e3\u6c34\u5e73\u55ce\uff1f\u6211\u628a\u4f60\u7f6e\u65bc\u7576\u5834\u3002\u9019\u7562\u7adf\u662f\u51b7\u96fb\u8a71\u3002<\/p>\n<p>\u5f35\u9806\u5143\uff1a\u6211\u5f88\u60f3\u64c1\u6709\u4e00\u500b\u3002\u597d\u5427\uff0c\u5982\u679c\u6211\u5011\u9000\u5f8c\u4e00\u6b65\uff0c\u9019\u500b\u81ea\u4e3b\u4ee3\u7406...... Iav 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Iav\uff0c\u4f60\u4e0d\u80fd\u8aaa\u4f60\u540c\u610f\u9019\u4e00\u9ede\uff0c\u9019\u4e5f\u4e0d\u80fd\u6210\u70ba\u4f60\u7684\u7b54\u6848\uff0c\u4f60\u9700\u8981\u88dc\u5145\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u807d\u8d77\u4f86\u5f88\u68d2\u3002\u6211\u6703\u88dc\u5145\u9019\u4e00\u9ede\u3002\u6211\u8a8d\u70ba\u6211\u5f9e\u9019\u500b\u6848\u4f8b\u4e2d\u5f97\u5230\u7684\u6700\u5927\u6536\u7a6b\u4e4b\u4e00\u662f\u4eba\u5de5\u667a\u6167\u6539\u8b8a\u4e86\u5de5\u4f5c\u63cf\u8ff0\uff0c\u4f46\u6c92\u6709\u6539\u8b8a\u5de5\u4f5c\uff0c\u9019\u610f\u5473\u8457\u4eba\u5011\u4f7f\u7528\u4eba\u5de5\u667a\u6167\u6240\u505a\u7684\u5de5\u4f5c\u958b\u59cb\u8f49\u8b8a\u3002\u4ed6\u5011\u4e0d\u518d\u57f7\u884c\u67d0\u4e9b\u7279\u5b9a\u4efb\u52d9\uff0c\u4f46\u9019\u4e26\u4e0d\u610f\u5473\u8457\u4ed6\u5011\u5931\u696d\u4e86\u3002\u9019\u78ba\u5be6\u610f\u5473\u8457\u4eba\u5011\u53ef\u4ee5\u505a\u5f97\u66f4\u591a\u3002\u5728\u9019\u500b\u5177\u9ad4\u7684\u4f8b\u5b50\u4e2d\uff0c\u4eba\u5de5\u667a\u6167\u6b63\u5728\u5b8c\u6210\u5927\u91cf\u7684\u884c\u653f\u5de5\u4f5c\uff0c\u9019\u4e00\u4e8b\u5be6\u4f7f\u92b7\u552e\u4eba\u54e1\u80fd\u5920\u771f\u6b63\u5c08\u6ce8\u65bc\u9ad8\u50f9\u503c\u7684\u5de5\u4f5c\uff0c\u4e26\u771f\u6b63\u63d0\u4f9b\u2026\u2026\u6709\u9019\u4e9b\u8207\u7d44\u7e54\u5408\u4f5c\u5275\u9020\u9019\u4e9b\u5049\u5927\u7684\u6536\u5165\u5206\u4eab\u60f3\u6cd5\u7684\u9a5a\u4eba\u4f8b\u5b50\uff0c\u800c\u5728\u904e\u53bb\uff0c\u4ed6\u5011\u53ea\u662f\u6c92\u6709\u6642\u9593\u63a2\u7d22\uff0c\u751a\u81f3\u6c92\u6709\u80fd\u529b\u53bb\u505a\u3002\u4ed6\u5011\u6703\u6709\u4e00\u500b\u5167\u90e8\u8aee\u8a62\u5718\u968a\u4f86\u5e6b\u52a9\u4ed6\u5011\u3002\u4f46\u73fe\u5728\u6709\u4e86\u4eba\u5de5\u667a\u6167\uff0c\u4ed6\u5011\u5c31\u6709\u80fd\u529b\u505a\u5230\u9019\u4e00\u9ede\u3002\u56e0\u6b64\uff0c\u4eba\u5de5\u667a\u6167\u6539\u8b8a\u4e86\u5de5\u4f5c\u63cf\u8ff0\uff0c\u4f46\u6211\u4e0d\u592a\u64d4\u5fc3\u5de5\u4f5c\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u6240\u4ee5\u6211\u60f3\u4f60\u5011\u90fd\u770b\u597d\u4eba\u5de5\u667a\u6167\u7684\u672a\u4f86\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u54e6\uff0c\u7576\u7136\u3002<\/p>\n<p>BRIAN KENNY\uff1a \u662f\u5426\u6703\u6709\u95dc\u65bc\u5fae\u8edf\u7684 D \u6848\uff1f<\/p>\n<p>IAV BOJINOV\uff1a \u53ef\u80fd\u662f\u7684\u3002\u6211\u7684\u610f\u601d\u662f\uff0c\u5f9e\u90a3\u6642\u8d77\u4ed6\u5011\u505a\u4e86\u5f88\u591a\u4e8b\u60c5\uff0c\u6211\u5011\u5728\u5176\u4ed6\u5e7e\u500b\u9805\u76ee\u4e0a\u8207\u4ed6\u5011\u5bc6\u5207\u5408\u4f5c\uff0c\u9019\u662f\u4e00\u500b\u5982\u6b64\u8ff7\u4eba\u7684\u7a7a\u9593\uff0c\u5b83\u7684\u8b8a\u5316\u5982\u6b64\u4e4b\u5feb\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u662f\u7684\uff0c\u4ed6\u5011\u662f\u4e00\u5bb6\u5f88\u68d2\u7684\u516c\u53f8\u3002\u56e0\u6b64\uff0c\u807d\u5230\u4ed6\u5011\u5982\u4f55\u8207\u9019\u500b\u554f\u984c\u4f5c\u9b25\u722d\uff0c\u7136\u5f8c\u627e\u5230\u89e3\u6c7a\u65b9\u6cd5\uff0c\u6211\u8a8d\u70ba\u975e\u5e38\u6709\u8da3\u4e14\u4ee4\u4eba\u9f13\u821e\u3002\u90a3\u9ebc\uff0cShunyuan\u3001Iav\uff0c\u611f\u8b1d\u60a8\u52a0\u5165\u6211\u3002<\/p>\n<p>\u4f0a\u4e9e\u592b\u00b7\u535a\u5409\u8afe\u592b\uff1a \u8b1d\u8b1d\u3002<\/p>\n<p>\u5f35\u9806\u6e90\uff1a\u8b1d\u8b1d\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u5982\u679c\u60a8\u559c\u6b61\u201c\u964c\u751f\u96fb\u8a71\u201d\uff0c\u60a8\u53ef\u80fd\u6703\u559c\u6b61\u6211\u5011\u7684\u5176\u4ed6\u64ad\u5ba2\uff1a <a href=\"https:\/\/www.hbs.edu\/environment\/podcast\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">\u6c23\u5019\u4e0a\u5347<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/coaching-real-leaders\" target=\"_blank\" rel=\"noopener\">\u8f14\u5c0e\u771f\u6b63\u7684\u9818\u5c0e\u8005<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/ideacast\" target=\"_blank\" rel=\"noopener\">IdeaCast<\/a>, <a href=\"https:\/\/www.hbs.edu\/managing-the-future-of-work\/podcast\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">\u7ba1\u7406\u5de5\u4f5c\u7684\u672a\u4f86<\/a>, <a href=\"https:\/\/www.alumni.hbs.edu\/events\/Pages\/skydeck.aspx\" target=\"_blank\" rel=\"noopener\">\u89c0\u666f\u53f0<\/a>\u4ee5\u53ca <a href=\"https:\/\/www.hbs.edu\/news\/podcasts\/think-big-buy-small\/podcast-details?episode=3618853027\" target=\"_blank\" rel=\"noopener\">\u5927\u8655\u8457\u773c\uff0c\u5c0f\u8655\u8cfc\u8cb7\u3002<\/a> \u7121\u8ad6\u60a8\u5728\u4f55\u8655\u7372\u53d6\u64ad\u5ba2\uff0c\u90fd\u53ef\u4ee5\u627e\u5230\u5b83\u5011\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u5efa\u8b70\u6216\u53ea\u662f\u60f3\u6253\u500b\u62db\u547c\uff0c\u6211\u5011\u5e0c\u671b\u6536\u5230\u60a8\u7684\u4f86\u4fe1\u3002\u7d66\u6211\u5011\u767c\u96fb\u5b50\u90f5\u4ef6\uff1a <a href=\"https:\/\/hbr.org\/podcast\/2026\/05\/mailto:coldcall@hbs.edu\">Coldcall@hbs.edu<\/a>\u3002\u518d\u6b21\u611f\u8b1d\u60a8\u52a0\u5165\u6211\u5011\u3002\u6211\u662f\u4f60\u5011\u7684\u4e3b\u6301\u4eba\u5e03\u840a\u6069\u80af\u5c3c (Brian Kenny)\uff0c\u4f60\u5011\u4e00\u76f4\u5728\u6536\u807d\u300c\u51b7\u96fb\u8a71\u300d(Cold Call)\uff0c\u9019\u662f\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u5b98\u65b9\u64ad\u5ba2\uff0c\u4e5f\u662f\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u64ad\u5ba2\u7db2\u7d61\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<\/p><\/div>\n<p>#Microsofts #Path #\u63a1\u7528#Scaling #Sales #Organization<\/p>","protected":false},"excerpt":{"rendered":"<p>BRIAN KENNY\uff1a\u5982\u4f55\u8b93\u6578\u4ee5\u842c\u8a08\u7684\u54e1\u5de5\u5f9e\u6839\u672c\u4e0a\u6539\u8b8a\u4ed6\u5011\u7684\u5de5\u4f5c\u65b9\u5f0f\uff1f\u4eca\u5929\u7684\u6848\u4f8b\u7814\u7a76\u4e86\u4e00\u500b\u5168\u7403\u92b7\u552e\u7d44\u7e54\uff0c\u8a72\u7d44\u7e54\u63a8\u51fa\u4e86\u5f37\u5927\u7684\u4eba\u5de5\u667a\u6167\u52a9\u624b\uff0c\u7121\u7e2b\u5d4c\u5165\u5230\u65e5\u5e38\u5de5\u5177\u4e2d\u3002\u5728\u65e9\u671f\uff0c\u4eba\u5011\u7684\u8208\u596e\u7a0b\u5ea6\u5f88\u9ad8\uff0c\u4f46\u7576\u54e1\u5de5\u4e0d\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u8a72\u5de5\u5177\u6642\uff0c\u63a1\u7528\u5c31\u6703\u505c\u6eef [\u2026]<\/p>","protected":false},"author":1,"featured_media":3283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft\u2019s Path to Adopting and Scaling AI Across its Sales Organization - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"A case study on why the standard deployment playbook didn\u2019t work when the tech giant rolled out CoPilot to a key department\u2014and how they adjusted 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