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How Leaders Engineer Margin Resilience

By Gregory Daco and Josh Putnam Volatility used to be episodic. Today it is structural. Inflation shocks, geopolitics, capital market repricing, and shifting supply chains no longer arrive as surprises—they define the operating environment. Yet while many companies see margins erode amid uncertainty, a small group consistently pulls ahead. Their advantage is not timing, luck, […]

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WTO | 2026 News items

Aim of the Young Trade Leaders Programme The Young Trade Leaders Programme was launched in 2024 to bring young people closer to the work of the WTO. By creating a global network of enthusiastic young trade leaders, it aims at promoting a better understanding of the WTO’s role in supporting international trade. The Young Trade […]

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Beijing sends new coastguard force into waters east of Taiwan

Beijing on Saturday rotated a new coastguard task force into waters east of Taiwan. The move also comes close on the heels of high-level talks with the Philippines, where Beijing pressed Manila to match words with deeds and stabilise bilateral relations amid persistent South China Sea tensions. The Chinese coastguard said on Saturday that its […]

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How to Get AI to Surface Your Brand

When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, the world’s largest athletic brand, appeared far less consistently. This pattern reflects a fundamental shift in how brands compete when AI systems mediate product discovery. #Surface #Brand

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Tailor Your Digital Strategy to Reach Every Customer

Companies rarely sell in just one way. Microsoft serves tens of thousands of small customers through digital channels while relying on account teams to manage large enterprise clients. Pfizer promotes mature products through digital engagement while using relationship-led selling for health systems. Most organizations run several go-to-market models simultaneously, each with its own operating process […]

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