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The End of Independent Federal Agencies Will Change Your Business

In a blockbuster case, Trump v. Slaughter, the U.S. Supreme Court held that the president could, at will, dismiss appointees to independent regulatory agencies who had already been confirmed by Congress, overturning a nearly 100-year-old precedent that held the opposite. For business leaders, this watershed decision will likely lead to less certainty and consistency for […]

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The Real Question to Ask About AI Governance

Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: When it comes to AI governance risks, the companies best set up to handle the coming challenges of AI regulation and public scrutiny aren’t the ones with the best tools. They’re the ones that set up humans to be accountable in smart ways. Does your organization know who […]

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How to Get AI to Surface Your Brand

When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, the world’s largest athletic brand, appeared far less consistently. This pattern reflects a fundamental shift in how brands compete when AI systems mediate product discovery. #Surface #Brand

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Tailor Your Digital Strategy to Reach Every Customer

Companies rarely sell in just one way. Microsoft serves tens of thousands of small customers through digital channels while relying on account teams to manage large enterprise clients. Pfizer promotes mature products through digital engagement while using relationship-led selling for health systems. Most organizations run several go-to-market models simultaneously, each with its own operating process […]

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Your Talent Strategy Has to Keep Up with Your AI Transformation

“Julie,” the CHRO of a mid-sized media organization, made a decision she called “practically unavoidable.” Facing board pressure to cut costs and show ROI on AI investments, she eliminated her firm’s 200-person analyst associate program—the entry-level cohort that had, for decades, been the company’s primary pipeline for mid-level talent. The savings were immediate. The consequences […]

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Transforming Investing With AI at Franklin Templeton

Topics AI in Action This column series looks at the biggest data and analytics challenges facing modern companies and dives deep into successful use cases that can help other organizations accelerate their AI progress. More in this series Patrick George/Ikon Images Summary: Investment and asset management firm Franklin Templeton knows that the financial industry is […]

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LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Content Strategy for AI.

As LLMs and AI agents increasingly displace traditional search and sway consumer decisions, brands face a new challenge: being seen and correctly interpreted by machines. This has accelerated interest in generative engine optimization (GEO) and in what some call “bot psychology,” or how AI systems interpret meaning, authority, and relevance when they generate answers on consumers’ […]

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