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Startup Founders Need a New Sales Playbook

Starting a technology company in today’s world is fundamentally different from doing so a decade ago. Innovation cycles have accelerated and go-to-market execution has become more complex. Buyers are flooded with competing solutions, and founders face a level of skepticism and noise that traditional sales methodologies were not designed to address. #Startup #Founders #Sales #Playbook

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An Announcement from HBR On Leadership

June 24, 2026 Since 2023, HBR On Leadership has brought you insights and inspiration from across the HBR archive, curated to unlock the best in those around you. But the time has come for HBR On Leadership to hit pause on new episodes. While this feed is going on hiatus, there are many other ways to keep up with the […]

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The 5 Types of AI Investment–and How to Capture Their Value

Corporate leaders are starting to worry about the returns—or lack thereof—on their recent AI investments. McKinsey’s 2025 Global Survey found that 88% of organizations use AI in at least one business function, but only 39% report any impact on EBIT, and even among those, the impact is typically less than 5%. BCG’s analysis reveals that […]

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The 4 Types of Hope

In the June 22, 2026 edition of The Insider, managing editor Gretchen Gavett highlights the benefits and pitfalls of hope as part of a leader’s toolkit. #Types #Hope

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Three Approaches to Measuring and Managing AI ROI

Matt Harrison Clough/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect practical ways businesses can do better. By assessing your organization’s current level of maturity, you can see what’s missing and what steps you […]

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LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Marketing Strategy for AI.

As LLMs and AI agents increasingly displace traditional search and sway consumer decisions, brands face a new challenge: being seen and correctly interpreted by machines. This has accelerated interest in generative engine optimization (GEO) and in what some call “bot psychology,” or how AI systems interpret meaning, authority, and relevance when they generate answers on consumers’ […]

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The End of Cheap Capital

For nearly two decades, executives operated in a world of extraordinarily cheap capital. In the aftermath of the global financial crisis, central banks cut interest rates to historic lows and flooded markets with liquidity through quantitative easing. Between 2008 and 2020, the after-tax cost of borrowing for many large companies hovered at or below inflation—making debt, […]

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Resolving Muddled Objectives in Corporate Venture Capital

1. CB Insights, “The History of CVC,” 19. 2. I.A. Strebulaev and A. Wang, “Organizational Structure and Decision-Making in Corporate Venture Capital,” Social Science Research Network, (published online, Nov. 16, 2021), http://dx.doi.org/10.2139/ssrn.3963514; and I.A. Strebulaev and A. Wang, “Steer Clear of Corporate Venture Capital Pitfalls,” MIT Sloan Management Review 65, no. 3 (spring 2024): 30-35, […]

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