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Our News

LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Content Strategy for AI.

As LLMs and AI agents increasingly displace traditional search and sway consumer decisions, brands face a new challenge: being seen and correctly interpreted by machines. This has accelerated interest in generative engine optimization (GEO) and in what some call “bot psychology,” or how AI systems interpret meaning, authority, and relevance when they generate answers on consumers’ […]

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U.S. and Iran escalate strikes across Mideast : NPR

Two men wade in the waters of the Strait of Hormuz with vessels anchored in the background, off Bandar Abbas, Iran, Sunday, July 12, 2026. Razieh Poudat/AP Photo/ISNA hide caption toggle caption Razieh Poudat/AP Photo/ISNA DUBAI, United Arab Emirates — The United States and Iran exchanged strikes aimed at infrastructure and military targets on Saturday […]

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The End of Cheap Capital

For nearly two decades, executives operated in a world of extraordinarily cheap capital. In the aftermath of the global financial crisis, central banks cut interest rates to historic lows and flooded markets with liquidity through quantitative easing. Between 2008 and 2020, the after-tax cost of borrowing for many large companies hovered at or below inflation—making debt, […]

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WTO | 2026 News items

In the notification the United States indicated, among other things, as follows:  “4.        Provide a point of contact for the investigation and identify the preferred means for corresponding. The point of contact for the investigation is: Camille Bryan Office of Investigations U.S. International Trade Commission 500 E Street, SW Washington, DC 20436 Tel: (202-205-2811) The […]

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How Highly Effective Global Teams Collaborate Across Cultures

A senior strategy executive at a U.S.-based Fortune 100 company recently asked me a question that I hear from global leaders all the time. His teams in Asia were performing well, but he had noticed how little of his company’s strategy originated in Asia, and how little innovation from his team there fed back into […]

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China hints at retaliation after US tightens visa rules for students and journalists

China lashed out on Friday at “discriminatory” new US visa regulations targeting students and journalists among other groups, warning that it reserved the right to take reciprocal countermeasures. The changes, announced by the Department of Homeland Security on Thursday, have also fuelled concerns among Chinese students already in the United States and those planning to […]

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