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The Hidden Demand for AI Inside Your Company

Many corporate gen AI programs fail. They yield clunky tools, slow rollouts, and unimpressive results. Meanwhile, a hidden revolution is taking place inside most large organizations. Employees, frustrated by cumbersome corporate tools or lack of access, are quietly using personal ChatGPT, Claude, and other consumer AI models on the side, often without telling IT or […]

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To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: So Alison, today’s conversation is about customers. We all know it is not enough simply to sell a product. We need something more. We need to delight our customers. We want to create a habit. We want […]

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The Human Side of AI Adoption: Lessons From the Field

Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Carolyn Geason-Beissel/MIT SMR Summary: Why does AI adoption lag in some nontech industries? In some industries, people may view AI as gimmicky, too much work, and/or not trustworthy. That’s the human reality facing many […]

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