Reimagining Marketing Strategy for the AI Era

Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? The challenge isn’t whether to adopt generative AI but how to systematically identify which marketing tasks offer the highest opportunities with the most manageable risks.

Join professor Oguz A. Acar from King’s College London, a leading expert in AI and marketing innovation, as he provides a strategic road map for reimagining your marketing approach in the AI era. Drawing from cutting-edge research and real-world case studies, he’ll help you identify high-impact opportunities while avoiding costly pitfalls.

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