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Reimagining Marketing Strategy for the AI Era

Related Reading A. Tomaselli and O.A. Acar, “,” MIT Sloan Management Review, Sept. 19, 2024. A. Gvirtz and O.A. Acar, “,” MIT Sloan Management Review, Oct. 26, 2023. Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? The challenge isn’t whether to adopt […]

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Don’t Overthink Your Use of Exclamation Points!

Business leaders and employees make dozens of communication choices each day, from what to say to how to say it. In a recent research paper, we (three academics) focus on one such small decision—whether to use exclamation points—as a window into how people navigate the mundane choices that characterize so much of day-to-day communication. #Dont […]

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A Syrian president speaks at the U.N. for the first time in nearly 6 decades : NPR

Syria President Ahmad Al-Sharaa speaks during the 80th session of the United Nations General Assembly on Wednesday at U.N. headquarters. Heather Khalifa/AP hide caption toggle caption Heather Khalifa/AP UNITED NATIONS — Turning the page on decades of distance, Syria’s president addressed the U.N. General Assembly on Wednesday, marking the first time any president from his […]

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Statement by DG Okonjo-Iweala

Dr Ngozi Okonjo-Iweala, Director-General of the WTO, issued the following statement on 23 September welcoming the announcement by Chinese Premier Li Qiang that China will no longer seek special and differential treatment (S&DT) in future WTO agreements. #Statement #OkonjoIweala

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