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The Best Customers to Study When Scaling Into a New Market

Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization’s earliest customers in a new […]

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Members adopt a pathway to bring E‑Commerce Agreement into force via interim arrangements

Sixty-six members, covering approximately 70% of global trade, have adopted a pathway to bring into force the WTO Agreement on Electronic Commerce through interim arrangements while continuing to work towards its incorporation into the WTO legal framework of rules, co-convenors announced on 28 March at the 14th Ministerial Conference taking place in Yaoundé, Cameroon. The […]

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A Better Strategy for Location-Based Advertising

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at least $57 billion on location-targeted campaigns, a figure growing well above the broader ad market. The technology has kept pace: Connected TV and IP-based targeting can now […]

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Fidel Castro’s grandson backs capitalism and Trump deal, slams Cuba leader

Amid ongoing talks between the Trump administration and Cuban leaders, Sandro Castro, the controversial grandson of Fidel Castro, told a major US television news network that most Cubans on the island want to embrace capitalism and that the country’s hand-picked president, Miguel Diaz-Canel, has done a poor job. His statements to CNN’s Havana correspondent, Patrick […]

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Boards Need to Rethink How They Advise CEOs

In uncertain and disrupted times, the usual patterns of boardroom discussion have to evolve. But there’s a paradox at play. Boards are stocked with people with tremendous business experience, wisdom, and insight; nevertheless, many CEOs feel at sea. Consider some data points from the AlixPartners Disruption Index survey: 72% of CEOs say they find it […]

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Building a Sustainability Strategy Around Customers

ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: So Alison, look, as you know, there has been increased scrutiny in the past year or two over sustainability efforts, particularly in the U.S. Many companies have doubled down on their commitments, but some have deprioritized it […]

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