Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization’s earliest customers in a new […]
Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at least $57 billion on location-targeted campaigns, a figure growing well above the broader ad market. The technology has kept pace: Connected TV and IP-based targeting can now […]
In uncertain and disrupted times, the usual patterns of boardroom discussion have to evolve. But there’s a paradox at play. Boards are stocked with people with tremendous business experience, wisdom, and insight; nevertheless, many CEOs feel at sea. Consider some data points from the AlixPartners Disruption Index survey: 72% of CEOs say they find it […]
ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: So Alison, look, as you know, there has been increased scrutiny in the past year or two over sustainability efforts, particularly in the U.S. Many companies have doubled down on their commitments, but some have deprioritized it […]
Michael Austin/theispot.com The Research The authors conducted in-depth interviews with senior leaders with direct experience guiding large, complex systems through unexpected shocks. Their sample included a former prime minister, CEOs, board chairs and directors of multinational corporations, a central bank governor, a national chief of defense, and a national fire marshal. Participants represented a diversity […]
Capture the upside without losing control. #Agents #Act #Lot #Malware #Heres #Risks
When there is uncertainty in markets and pressure on growth, executives often push the sales organization to do more, believing that if sales activity metrics rise, results will follow. In the current environment, that pressure is greater. Growth is harder to generate, costs remain elevated, and performance expectations remain demanding. Yet leaders are still being […]
Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: AI may accelerate work, but it can’t lead people. MIT SMR columnist Benjamin Laker suggests leaving the mechanical tasks to artificial intelligence so that you can focus […]
Engaged employees provide organizations with a valuable competitive advantage. Research consistently shows they are more productive and significantly less likely to leave than less engaged colleagues. It’s why organizations invest so heavily in building an engaged workforce. #Overburdening #Engaged #Employees
Most businesses, especially small to medium-sized ones, still treat energy like rent: essential, predictable, and largely outside managerial control. That era is ending as energy prices and supply volatility shift from being marginal operating-cost questions to board-level resilience, strategy, and competitiveness issues. #Leaders #Strategic #Energy #Costs
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