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Gain Consumer Insight With Generative AI

1. N. Arora, I. Chakraborty, and Y. Nishimura, “AI-Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators,” Journal of Marketing 89, no. 2 (March 2025): 43-70, https://doi.org/10.1177/00222429241276529; and “Global Market Research Report” (Esomar, 2025). 2. K. Zhang, X. Yang, Y. Wang, et al., “Artificial Intelligence in Drug Development,” Nature Medicine 31, no. 1 (January […]

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Decision-Making by Consensus Doesn’t Work in the AI Era

AI is bringing about an organizational reckoning. While most leaders probably agree that their organizations will need to adapt, too few are willing to admit that this will require them to abandon one of the most pervasive management principles of the past half-century: decision-making by consensus. The companies that survive the next decade will not […]

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Disintegrating the Org Chart: ServiceNow’s Jacqui Canney

In this episode of the Me, Myself, and AI podcast, Sam Ransbotham is joined by Jacqui Canney, chief people and AI enablement officer at ServiceNow. Jacqui outlines how the software company has embedded AI agents into processes like employee onboarding to automate tasks, personalize experiences, and free up people’s time to focus on higher-value work. […]

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To Succeed with AI, You’ve Got to Nail the Basics

Smart people and companies fall into a common trap when it comes to AI: the false belief that adding a layer of AI on top of their current processes will hide rather than reveal a multitude of past sins. While they know full well that “garbage in means garbage out,” they imagine themselves immune to […]

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How AI Helps Scale Qualitative Customer Research

To make good decisions, companies need information about customer preferences and behavior. The market-research function is thus crucial to market success, but it has an age-old problem: The process of collecting data from consumers is typically hard, slow, and costly. The good news is that generative AI promises to improve this state of affairs. #Helps […]

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How to Reap Compound Benefits From Generative AI

Topics Data, AI, & Machine Learning AI & Machine Learning Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Carolyn Geason-Beissel/MIT SMR | Minneapolis Institute of Art Summary: For leaders, the old question was “How do we produce more, faster?” However, leaders at organizations […]

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