Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology
ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: All right. So Alison, the more I think about leadership, the more I think that leading effectively is almost all about psychology. ALISON BEARD: Yeah, I can see what you mean. You need to understand consumers’ wants and needs, your employees’ wants and needs, your business partner’s wants and needs. Really anticipating everything that stakeholders might do or think. ADI IGNATIUS: Yeah, exactly. I think successful leaders need to think on multiple levels, both to cope with the complexity of their jobs and to outthink their competition. So our guest today, Steven […]

