كيف يجعل بنك DBS الجميع مبتكرًا

DBS Bank believes that innovation is critical to its survival, and to reinforce that objective, it made innovation a KPI representing 20% of every team and individual’s performance review.

في هذه الحلقة من القادة على جميع المستويات, hosts Katherine W. Isaacs and Michele Zanini speak with Bidyut Dumra, group head of innovation and future of work at DBS, to learn how he’s helped turn innovation from a top-down mandate to one that actually grows from the bottom up. DBS organized its entire operating model around cross-functional “customer journey” teams, led by what Dumra calls “mini CEOs” who have the authority and funding to make real decisions to meet customers’ needs.

Dumra also explains how one customer’s credit card loss sparked an insight that changed everything: Customers don’t think in terms of processes; they think in terms of intents. That single moment, he said, launched the journey-based model that now drives the bank’s organization and growth.

The DBS Playbook: Borrow These Ideas

• DBS benchmarks itself against tech leaders Google, Amazon, Netflix, Apple, LinkedIn, and Facebook instead of other banks, with the goal of being “digital to the core.”
• DBS’s transformation team has a playbook and training at the ready to help teams achieve their KPIs. “The skilling is available to every employee,” Dumra said.
• Some of the bank’s products launched without a business case, with the case built retrospectively, one year after launch. “[If] I know exactly what’s going to happen, I’m not really pushing the needle,” Dumra said.

Hosts Issacs and Zanini dig into how DBS makes distributed leadership work at scale — and what you can borrow from their playbook.

اعتمادات الفيديو

Bidyut Dumra is the group head of innovation and future of work at DBS Bank.

كيت و. إسحاق محاضر أول في كلية سلون للإدارة في معهد ماساتشوستس للتكنولوجيا.

ميشيل زانيني هو مؤلف مشارك لل وول ستريت جورنال الأكثر مبيعاً الإنسانية (مطبعة هارفارد بيزنس ريفيو، 2020).

M. شون ريد هو محرر الوسائط المتعددة في مراجعة سلون للإدارة بمعهد ماساتشوستس للتكنولوجيا والابتكار والإدارة.